Custom Auto Shipping Website
Custom Auto Shipping Website
Our client wanted a site that was completely customized with several pages for services, about, shipping calculators, and a blog. The customer needed to be able to quickly go from the homepage to researching how auto shipping would work for them using a customized calculator experience. The calculator would need to do a couple of things besides collecting basic information. Our developers would need to create several fields with predictive search where users could enter the type of vehicle or craft that they were shipping, as well as calculate domestic and international shipping rates.
Getting Started: Building a Responsive Auto Shipping Site
Our designers and developers worked with the client to understand all needs. The site had several pieces, but the main focus was the calculator and showing the process of the transfer. It was important to create a trust for the customer who would be shipping very valuable items potentially anywhere in the world.
Ultimately, we decided to customize the site using WordPress. This would allow for the most responsive design while also giving the client an easy CMS to work with in the future. With WordPress, the client would be able to add content, modify pages, update the blog, and incorporate other plugins and webhooks.
Design of the Site
Color Changer
Client is able to change colors of the website theme using the WordPress Color Switch Feature. It allows to change unique elements on the website to a different color on the fly.
Conversion Optimization
Calculator Design and Development
Conclusion
Building an auto transport website design from scratch is not an easy task, but our creative team was up for the challenge. With quick turnaround, our team utilized HTML5, CSS3, SCSS, Bootstrap3, AJAX Libraries API, jQuery, GSAP, Theme Customizer API, and Google Maps API to build a responsive website. Our team also provided a custom webhook application for the shipping calculator. As the client wanted to base the website around this calculator funnel, we made sure to optimize for conversion and make it as simple as possible to use.
The calculator uses predictive search and dropdowns so that the user can easily select the vehicle that they want to ship and get a quote based on the destination and weight.
Our creative team worked with the client to define brand identity and technology needed, then quickly developed a scope for the project. The site will be launched soon and kickstart a new way for car buyers and traders to ship vehicles anywhere.
