Case Study: Website with CRM Integration

Services Provided:

UI/UX Design,  Web Development

Industry:

Professional Services

Tool:

Figma, JavaScript

Location:

Europe

About the Project

We partnered with VP Cleaning Services, a Canadian professional janitorial company, to design and develop a modern website that unifies online booking, payments, and also create a custom CRM functionality.
The goal was to create a user-friendly digital experience that reflects the brand while streamlining internal operations for management, employees, and customers.

VP Cleaning

Consumer Choice Award

York Region · 6-Year Winner · 2023

Consumer Choice Award

York Region · 6-Year Winner · 2023

Consumer Choice Award

York Region · 6-Year Winner · 2023

Tech Stack

Design

Figma UI/UX

Frontend

JavaScript

Backend

CodeIgniter

Database

PostgreSQL

Payments

Payment Integration

UX Challenge & Solution

Challenge:

No self-service booking. No transparent pricing. Every inquiry required a phone call.

Customers couldn't book or price online
No estimate tool — scope uncertainty blocked conversions
Scheduling was managed manually, with no operational overview
No centralized customer or job tracking

Solution:

A 4-step booking wizard, live pricing, and an operational scheduling layer — all in one platform.

Guided booking with real-time order summary
Interactive estimate matrix — property type × scenario
Secure payment with HST and promo code support
Scheduling calendar with employee and status filters

Results

Clean, trustworthy UI/UX design

The website’s UI/UX design focuses on simplicity, clarity, and ease of use, making it effortless for customers to explore services, book cleanings, and complete payments. Clean layouts, clear calls to action, and well-structured user flows guide visitors from service selection to checkout with minimal friction. A responsive, mobile-first approach ensures a consistent experience across all devices, while thoughtful typography, spacing, and visual hierarchy reinforce VP Cleaning Services’ professional and trustworthy brand identity.

Service Pages

Service pages go beyond a list. A room-by-room slider with annotation bubbles shows customers exactly what gets cleaned — turning a passive service description into an active trust signal.

Developed Custom Functionality for Booking, Scheduling and Payment

A custom booking system allows customers to schedule cleaning services, set deadlines, and manage recurring appointments. Integrated payment functionality enables secure online transactions at checkout. On the operational side, an advanced scheduling calendar allows filtering by employee, customer, order status, and date, while supporting blocked availability for vacations and holidays.